Consumers Value Authentic Video Communication
Of consumers say authenticity is important when deciding which brands they like and support.
Of consumers trust organic, user-generated content more than they trust traditional advertising.
Nielsen Consumer Trust Index
Increase in sales conversions is possible by utilizing engaging video marketing content.
Think With Google
"The transition to video will be bigger than the transition to mobile ... On the advertising side, videos are also more effective. They're more visceral. More engaging."
- Steve Huffman, Co-Founder and CEO of Reddit
The Wall Street Journal
According to Kickstarter, campaigns that utilize narrative-video are 66% more likely to be successful.